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Interconnect Defined:
In 1988, the nation’s leading telecommunications and
cable companies joined together to create Adlink, the first
cable interconnect system. With a diversity of demographics
spread over thousands of square miles within one region, traditional
spot buying had become inefficient and a waste of advertisers’
money. By collaborating and creating one entity for LA, Adlink
streamlined the media buying process into a one buy,
one tape, and one invoice transaction.
Adlink is the answer to the challenge of audience fragmentation
in Los Angeles, while allowing advertisers to reach 100%
of the Los Angeles cable market. |
| Adlink Sets The Standards: |
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Adlink airs 100,000 commercials
a day on 44 top rated networks such as: ESPN, Discovery
Channel, MTV, Nick and TNT. |
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Adlink’s 70+ cable systems are linked
by 4,000 miles of IP/ATM network, covering an area of
more than 22,000 square miles. |
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Adlink was the first interconnect to adopt
the use of the MPEG2 digital video standard, making it
compatible with all current and future video use. |
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Adlink is the first market-wide interconnect
to use video file servers that can each support over 44
networks simultaneously. |
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Adlink is involved first-hand in the next
level of technology with the development of digital program
insertion (DPI). |
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