Total Population: 17,866,867
Total Households: 5,727,700
TV Households: 5,654,260
Adlink Cable Households: 2,847,530

Average Household Income: $82,466

Los Angeles Ethnicity Breakdown
Asian: 2,147,444 or 12%
African American: 1,244,506 or 7%
Caucasian: 9,632,025 or 54%
Hispanic: 7,927,412 or 44%

Average HH Expenditures
Total Avg Retail Sales: $144 billion
Transportation: $67 billion
Food and Beverage: $52 billion
Health Care: $20 billion
Entertainment: $19 billion