When considering that Southern California covers more than 22,000 square miles and includes demographics that span all walks of life, communicating to consumers as a whole can be costly and inefficient. Clients are able to break the market down by income or sales volume, advertise different products depending on geographic location and needs, and even send Spanish language commercials to only Hispanic segments. In addition, Adlink can provide the research and data necessary to segment the market according to your target audience. HOW … 45 Networks, 60+ Unique Geographic insertable zones, and … Adtag® Adtag allows an advertiser to simultaneously air a commercial, which starts the same but ends with over 60 different tags, targeted across the market.   Adcopy® Adcopy allows an advertiser to simultaneously air multiple commercials with different creative targeted across the market. Visit the Adlink Resource Center for more information about these tools.