As the nation’s # 1 Hispanic market, Los Angeles leads
not only by population size but also in purchasing power. This
makes Los Angeles a very powerful and the most critical DMA
for advertisers who are looking to target that prime Hispanic
consumer.
Los Angeles Hispanic Market: Facts
Nation’s #1 Hispanic Market
1.8 million Hispanic households
Los Angeles represents 17.5% of all U.S Hispanics
46.7% of the L.A. population is Hispanic or of Hispanic
origin
$128 billion of all U. S. Hispanic spending comes out of Los Angeles
Reaching the L.A. Hispanic Viewer
As the Hispanic cable penetration continious to rise more
Hispanics are opting for cable as their main source of television
entertainment. In addition, Hispanic cable viewers tend to
have a higher education,
greater income
and spend more money. They also are more likely to own
a house and be more focused on their financial
security.
If you are only including broadcast networks in your media
schedule you are missing valuable cable rating points from
those Hispanic viewers that are tuning into Adlink’s
cable networks. With Adlink’s capabilities you will
efficiently and effectively increase your reach and get to
your core audience.
Levels
of acculturation among Hispanics can significantly influence
lifestyles and demographics. As the Hispanic household becomes
more acculturated , their TV viewing patterns also change
or expand to other media choices such as cable TV.
Adlink not only offers great cable TV programming choices
to the General Market, but to Hispanics as well. Hispanics
in Los Angeles are watching English language networks as well
as Spanish language networks. A brief look inside a Los Angeles
Hispanic household shows that approximately 79% of the home
is bilingual and only 21% is Spanish dominant.
The chart below demonstrates the breakdown in language stratification
within the Hispanic cable household.
LA Hispanic Cable HH Language Preference
(Language Spoken Inside the Home)
Spanish Only 20.7%
Spanish more than English 20.3%
English more than Spanish 21%
English 20.9%
English and Spanish equal 16.8%
Source: Scarborough Los Angeles 2007 Release 1
Please address any questions about Adlink or the L.A. Hispanic
market to Mark
Huey
