Reaching the L.A. Hispanic Viewer

Networks High
Hispanic Viewership


Adlink Hispanic
Networks Profile


Sales Strategy






Galavisión Viewer Profile
Galavisión is the leading U.S. Hispanic cable network, featuring exclusive sports events, music videos, bilingual sitcoms, talk shows and comedy series. Galavisión also features blockbuster novelas and the world-renowned international news service, ECO.

L.A. Adults Viewed Networks Index to L.A.
Sex: Male 49 55.6 113
  Female 51 44.4 87
Age: 18-34 33.6 49 146
  18-49 64 83.9 131
  25-54 59.4 74.2 125
  35+ 66.4 51 77
  55+ 26.8 9.8 37
Source: Scarborough Los Angeles 2007 Release 1


Galavisión programming provides:
   Talk
   Music Specials
   Sports
   Comedy
   Novelas

Fox Sports en Español Viewer Profile
Fox Sports en Español delivers the highest profile sporting events for the US Hispanic audience. Fox Sports en Español features an international sports-news show and coverage of the world's best soccer and other popular Hispanic sports such as baseball and boxing.

L.A. Adults Viewed Networks Index to L.A.
Sex: Male 49 66.5 135
  Female 51 33.5 66
Age: 18-34 33.6 47.3 141
  18-49 64 79.2 124
  25-54 59.4 69.4 117
  35+ 66.4 52.7 79
  55+ 26.8 12.3 46
Source: Scarborough Los Angeles 2007 Release 1


 

Top 10 Networks with High Hispanic Viewership

In addition to Galavisión and Fox Sports en Español, the L.A. market can also be reached by advertising on a combination of other top-rated cable networks with high Hispanic viewership.

1. Nickelodeon 6. LMN
2. BET 7. Court
3. Cartoon Network 8. Travel
4. MTV 9. Oxegen
5. VH1 10. Lifetime
Source: Scarborough Los Angeles 2007 Release 1
 


Please address any questions about Adlink or the L.A. Hispanic market to Mark Huey