Reaching the L.A. Hispanic Viewer

Networks High
Hispanic Viewership

Adlink Hispanic
Networks Profile

Sales Strategy







Hispanic Cable Viewers Have Higher Levels of Education
  Cable Non-Cable
2 Years High School 106 96
Some College 112 82
4 Years College 127 72
Post Graduate Work 129 75
Source: Simmons 2001 Hispanic Study, A18+


Hispanic Cable Households Have Higher Income
  Cable Non-Cable
Household Income Less Than $30K 81 118
Household Income Greater Than $75K 131 68
Household Income $40 - $50K 109 92
Household Income $50 - $59K 117 82
Household Income $60 - $74K 124 88
Source: Simmons 2001 Hispanic Study, A18+



Hispanic Cable Subscribers Are Homeowners
  Cable Non-Cable
Home Owners 113 88
Renters 85 113
6+ Years at Residence 108 90
Source: Simmons 2001 Hispanic Study, A18+





Hispanic Cable Subscribers are Financially Secure
  Cable Non-Cable
Credit Card Users 108 87
Brokerage Account Holders 121 75
Life and Medical Insurance Policy Holders 108 88
ATM Cardholder 112 83
"Feel Secure Financially" 104 92
Source: Simmons 2001 Hispanic Study, A18+


Source: Synovate 2006 U.S. Diversity Markets Report


Please address any questions about Adlink or the L.A. Hispanic market to Mark Huey