Reaching the L.A. Hispanic Viewer

Networks High
Hispanic Viewership


Adlink Hispanic
Networks Profile








Galavisión Viewer Profile
Galavisión is the leading U.S. Hispanic cable network, featuring exclusive sports events, music videos, bilingual sitcoms, talk shows and comedy series. Galavisión also features blockbuster novelas and the world-renowned international news service, ECO.

L.A. Adults Viewed Networks Index to L.A.
Sex: Male 49 57.9 118
  Female 51 42.1 83
Age: 18-34 33.0 52.1 158
  18-49 62.8 81.0 129
  25-54 58.6 67.9 116
  35+ 67.0 47.9 71
  50+ 37.2 19.0 51
Source: Scarborough Los Angeles 2008 Release 2


Galavisión programming provides:
   Talk
   Music Specials
   Sports
   Comedy
   Novelas

Fox Deportes Viewer Profile
Fox Deportes delivers the highest profile sporting events for the US Hispanic audience. Fox Deportes features an international sports-news show and coverage of the world's best soccer and other popular Hispanic sports such as baseball and boxing.

L.A. Adults Viewed Networks Index to L.A.
Sex: Male 49 75.2 153
  Female 51 24.8 49
Age: 18-34 33.0 47.7 144
  18-49 62.8 79.5 127
  25-54 58.6 72.2 123
  35+ 67.0 52.3 78
  55+ 37.2 20.5 55
Source: Scarborough Los Angeles 2008 Release 2


 

Top 10 Networks with High Hispanic Viewership

In addition to Galavisión, Fox Deportes and ESPN Deportes, the L.A. market can also be reached by advertising on a combination of other top-rated cable networks with high Hispanic viewership.

1. Nickelodeon 6. E!
2. MTV 7. FX
3. VH1 8. Lifetime
4. TNT 9. ABC Family
5. TBS 10. A&E
Source: NMR, Los Angeles, December 2008, M-Su 7a-1a, NHSI HH Ratings